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Since Kannauj, India

The Quiet
Luxury of
Indian Scent.

Small-batch ittars distilled in ancient copper vessels. Pure botanical oils. Zero alcohol. Worn close to the skin.

Explore CollectionBegin for ₹349 →
100%
Botanical, no synthetics
0%
Denatured alcohol
1,000+
Years of tradition
Kannauj
Direct source
The Collection

Six Scents.
One Ancient Art.

Each ittar is a 10ml pure botanical oil. Concentrated, long-lasting, alcohol-free.

Itterio Mitti Attar 10ml ittar bottle
Hero Scent

Mitti Attar

Petrichor · Earth · Monsoon

₹1,299
Itterio Gulab Ittar 10ml ittar bottle
Bestseller

Gulab Ittar

Kannauj Rose · Dew · Silk

₹999
Itterio Mystic Oud 10ml ittar bottle
Premium

Mystic Oud

Agarwood · Dark Resin · Smoke

₹1,499
View Full Collection — All Six Ittars →

Alcohol-Free

Pure botanical oils, gentle on skin. No denatured alcohol, no dryness.

Clean Beauty

Zero synthetics. Every ingredient traceable to its botanical source.

Long-Lasting

Concentrated oil lasts 8–12 hours. A single drop is a full-day experience.

Kannauj Sourced

Direct from India's ancient perfumery capital. Same copper vessels, same craft.

Free Shipping

Complimentary delivery on all orders above ₹999, shipped within 3 days.

Scent Finder

Find Your Perfect
Scent

Choose the mood you want to wear today. We will narrow the collection to the ittars that fit that feeling.

All Scents6 matches
Open Full Scent Explorer
Traditional copper deg-bhapka distillation in KannaujKannauj, Uttar Pradesh — the perfume capital of India
1,000+
Years of tradition
Our Story

Born in the
City of Scent.

"Kannauj has been distilling fragrance since before perfume had a name."

Three hundred kilometres from where Itterio was born, in a bend of the Ganga river, lies Kannauj — India's answer to Grasse, France. For over a thousand years, its artisans have coaxed fragrance from roses, earth, and sandalwood using the same copper vessels passed down through generations.

We saw the gap. Ancient craft, extraordinary quality — packaged for the bazaar, sold like it barely mattered. Itterio was built to change that. Same oils, same copper, same Kannauj hands. A different story told to the world.

100%
Botanical, no synthetics
0%
Denatured alcohol
10ml
Equals 150ml spray
Kannauj
Direct source
Read the full story
Start Here

Meet Itterio
for ₹349.

Can't smell a digital ad? Neither can we. Five 1ml sample vials of our bestselling ittars in a beautifully packaged kit. Find your signature scent.

Mitti Attar — 1ml sample
Gulab Ittar — 1ml sample
Chandan Serenity — 1ml sample
Khus Vetiver — 1ml sample
Golden Amber — 1ml sample
₹200 discount code for your first full bottle
₹349
₹499
SAVE ₹150

Free shipping. Ships within 3 business days.

View Full Details →
"In the Vedas, fragrance was the language of the divine.
Attar is that conversation — still alive."
— Atharva Veda, c. 1200 BCE
Reviews

Worn. Remembered.
Shared.

"

Mitti Attar transported me to my grandmother's courtyard in the first rain. I've never felt more at home in a scent.

Priya M.
Mumbai
Mitti Attar
"

Mystic Oud is the most authentic oud I've found outside of the Gulf. Rich, complex, and it lasts the entire day.

Arjun K.
Delhi
Mystic Oud
"

The Discovery Set completely converted me. I now own four full bottles. This is what Indian luxury should always feel like.

Shreya T.
Bangalore
Discovery Set
"

Ordered 200 bottles of Gulab Ittar as wedding favor gifts. Every single guest asked about them. Worth every paisa.

Kabir R.
Hyderabad
Gulab Ittar
4.9
Average rating
2,400+
Happy customers
98%
Would recommend
67%
Repeat purchasers