01
Ingredient Stories
What is Mitti Attar — and Why Does It Smell Like Rain?
Of all the fragrances in the world, only one captures the smell of rain falling on parched earth. Here is the ancient Indian secret behind it.
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02
Education
The Real Difference Between Attar and Perfume
Both go on your skin and leave a scent. But beyond that, traditional Indian attar and modern synthetic perfume are almost nothing alike.
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03
Craft & Process
How Ittar is Made in Kannauj: The Ancient Deg-Bhapka Process
In the fragrance capital of India, distillers still use copper stills, wood fires and a bamboo pipe. Here is how they work.
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